How can you sell such high-quality cosmetics at
such reasonable prices?
of a department store's cost includes training of sales staff, advertising,
over-packaging, and promotional items. These are all contributing
factors to the extreme mark-up of their cosmetics.
I usually buy my makeup at the drug store - what
makes your products better?
manufacturers, in order to keep their cost down, use less pigment in their
blushes, shadows, powders, foundations, and lipsticks. Instead of the
full concentration of pigment, fillers are used. This results in a
much lower quality cosmetic that doesn't go on as smoothly and evenly, look
as vibrant, or last as long throughout the day.